Marketing (Employer Friendly) – Ideas and Understanding Customers
Employer Friendly 6 Week Pathway – Fits neatly around work commitments
Understanding customers is crucial in every business. This Blended Level 1 course helps learners explore how customers think, what motivates them and how to shape ideas that meet real needs. Learners gain skills in simple research, analysing customer responses and communicating ideas clearly.
Build your understanding of customers and how to shape ideas that meet their needs. You will gain skills in customer awareness, basic research, creative thinking and communication.
Employers benefit from staff who think more strategically about customer experience, service improvements and internal processes. Learners build confidence in contributing ideas that make sense and serve real people.
A Portfolio of Evidence shows how learners link ideas to customer needs and communicate them effectively.
This course is ideal for learners progressing from Entry Level or those preparing for employment in business administration or customer-facing roles.
The course is funded through the UK Government’s Adult Skills Fund (ASF). There is no cost for eligible adult learners, 19+.
Duration 2 days and 4 online sessions
